A middle-aged man Max Simkin lives and works in New York, but not on Wall Street. He is a shoemaker and day-by-day shoe refurbishes a small workshop, which is owned by his family for generations. He lives with an elderly mother and communicates with the only other Hairstylist Jimmy. Max didn't bother who dreamed not achieved success in life, and its grey everyday life resemble one another. In General, Max is disappointed with life, but change nothing.
But one day in the Studio Max finds an unusual old family relic, which in life guy breaks the real magic. After trying on someone else's shoes, Max turns in its owner. Now the Shoemaker could become anything from a young successful top manager to sultry babes. Max always dreamed to change lives with someone more successful, but, as it turned out, the lives of its clients, the not-so-perfect and happy ...